CLIENT Cofton Holidays
ROLE Full production, strategy
As a team, we’ve worked with Cofton on many occasions over the last few years, but this brief was the most interesting: the client came to us with a challenge: ‘How do we show that Cofton is an all round holiday experience whilst at the same time demonstrate the unique experience you get when you visit this wonderful corner of Devon’?
Our response was simply based on that feel you get when you come to the park. It’s wholesome, real, authentic; a real holiday isn’t about saccharine music, perfect teeth and the model family, it’s about those family moments you never forget, good and bad that sit within you for a lifetime. Yes, this is about a real holiday.